iPhone 18 Pro and more: Apple is preparing a September event with 8 new products

Not just iPhone 18 Pro: according to the latest rumors, Apple is preparing to launch a record number of devices during its usual September event. In fact, there is talk of as many as eight new products that could be revealed, further expanding the Cupertino company's offering. Among the most anticipated news, in addition to the Pro models of the new iPhone, the arrival of an iPhone stands outfolding, which could be called "iPhone Ultra". This differentiated launch strategy, with some models presented in September and others postponed until the following spring (such as the iPhone 18e and iPhone Air 2, expected for March 2027), marks a change in Apple's approach to the market.

An event full of news for Apple

Apple's autumn promises to be particularly intense. In addition to the flagship models of the iPhone 18 series, the company could present a total of eight new products. Sources suggest that the event will be held in the first half of September, with probable dates ranging between September 9th and 15th. This would allow Apple to avoid overlaps with Labor Day and the anniversary of September 11th, maintaining a certain distance for the start of pre-orders, usually set for the Friday of the week following the announcement. The presentation of such a large number of devices indicates an expansion strategy for the Apple ecosystem, aiming to cover increasingly larger and more diversified market segments.

iPhone 18 Pro: what to expect

The rumors aboutiPhone 18 Prooutline a device which, while maintaining a similar design to its predecessors, will introduce several improvements. There is talk of an aesthetic that could abandon the two-tone look of the back for a more uniform appearance, thanks to a new process for replacing the rear glass. The size of the displays should remain unchanged, with the Pro model being 6.3 inches and the Pro Max being 6.9 inches. However, the Pro Max could be slightly thicker and heavier, suggesting the integration of a larger capacity battery, to guarantee even longer autonomy.

Design and display

The design of the iPhone 18 Pro is expected to follow the lines of the 17 Pro model, with a triple-sensor rear camera system. An interesting aspect concerns the possible adoption of a rear glass with an improved replacement process, which aims to minimize the chromatic differences between the Ceramic Shield 2 and the aluminum frame, offering a more cohesive appearance. Despite concerns about rising component costs, Apple appears to have negotiated lower prices for OLED displays, thanks in part to collaborations with manufacturers such as LG and Samsung.

Camera and battery

One of the most significant innovations expected for the iPhone 18 Pro concerns the photographic sector. There are rumors of the introduction of a "variable aperture" lens, a technology that would allow you to physically adjust the aperture of the lens to control the amount of light reaching the sensor. This would result in more control over exposure and depth of field. The battery, as mentioned, could benefit from an increase in capacity, especially on the Pro Max model, to support the new features and guarantee top-level autonomy.

Increasing production costs

Despite Apple's efforts to contain costs, data indicates a significant increase in manufacturing expenses for the iPhone 18 Pro. According to estimates, component costs could be 38% higher than the previous model. The main cause of this increase is the dramatic increase in RAM memory prices, due to the growing demand for data centers dedicated to artificial intelligence. This scenario could lead to an inevitable increase in retail prices, with estimates speaking of an increase of between 200 and 300 dollars for the Pro models, bringing the base price of the iPhone 18 Pro to around 1,399 dollars and of the Pro Max to 1,499 dollars.

Other previews on future iPhones

Leaks involving vendors such as Tata Electronics have brought details and even drop test videos related to the iPhone 18 Pro online, raising data security concerns. Furthermore, there is talk of the adoption of a new 5G modem developed internally by Apple, the "C2", which promises improvements in efficiency and performance compared to previously used Qualcomm modems. These developments demonstrate Apple's continued pursuit of technological independence and the optimization of its devices.

Source:9to5mac